Post by account_disabled on Feb 25, 2024 12:16:37 GMT 8
We have already explored elsewhere what Social Selling is, a new approach to sales that focuses on building relationships with potential customers via digital channels (in particular, social media). Social Selling, therefore, is an activity that involves sellers on the front line, but also corporate marketing (or, in some cases, that hybrid figure that we have called Digital Seller ). But what are the tools needed to start doing Social Selling in a B2B market ? Here is a (minimal) list of what you need to get started. A professional LinkedIn profile Linkedin free iconIf you want to start doing Social Selling in a B2B market , in 90% of cases LinkedIn is the social media for you. Why? Because your prospects probably also use LinkedIn for the same reason you use it: to stay updated, network, build relationships and generate opportunities.
Now that you've convinced yourself to leave, however, go Chinese Europe Phone Number List immediately and remove the holiday photo you use as your profile picture! Jokes aside, the very first step in social selling is having a professional profile that enhances your uniqueness... and a minimum of knowledge of the dynamics of the tool. A CRM We say it bluntly: to start doing Social Selling seriously you absolutely need a CRM (Customer Relationship Management) system . On social media it is difficult to keep track of all the ongoing activities, and if you start working on LinkedIn every day , you will end up having many conversations and relationships active at the same time. In practice, you risk letting an interesting contact slip away… just because you forgot about him. A good CRM must have (at least) these fundamental characteristics: Be easy to use Be usable on mobile Be customizable In practice, CRM should not be a chore, but a help for the seller! There are several very good CRMs on the market.
If you are starting from scratch (or if the CRM you use in your company is not practical) we recommend you try the free basic version of Hubspot's CRM . News Curation and Social Listening tools To do Social Selling it is essential to nurture online relationships by offering useful and interesting content for your potential customers . In addition to periodically producing original content , you can also become a point of reference by selecting and sharing industry news and articles produced by others. Here are some tools that can help you. Google Alerts A very simple but very useful tool, which alerts you to articles and news that contain certain keywords . You can choose to receive an email notifying you of new content from the web every day or once a week. Feedly Image results for feedlyFeedly is an RSS news aggregator .
Now that you've convinced yourself to leave, however, go Chinese Europe Phone Number List immediately and remove the holiday photo you use as your profile picture! Jokes aside, the very first step in social selling is having a professional profile that enhances your uniqueness... and a minimum of knowledge of the dynamics of the tool. A CRM We say it bluntly: to start doing Social Selling seriously you absolutely need a CRM (Customer Relationship Management) system . On social media it is difficult to keep track of all the ongoing activities, and if you start working on LinkedIn every day , you will end up having many conversations and relationships active at the same time. In practice, you risk letting an interesting contact slip away… just because you forgot about him. A good CRM must have (at least) these fundamental characteristics: Be easy to use Be usable on mobile Be customizable In practice, CRM should not be a chore, but a help for the seller! There are several very good CRMs on the market.
If you are starting from scratch (or if the CRM you use in your company is not practical) we recommend you try the free basic version of Hubspot's CRM . News Curation and Social Listening tools To do Social Selling it is essential to nurture online relationships by offering useful and interesting content for your potential customers . In addition to periodically producing original content , you can also become a point of reference by selecting and sharing industry news and articles produced by others. Here are some tools that can help you. Google Alerts A very simple but very useful tool, which alerts you to articles and news that contain certain keywords . You can choose to receive an email notifying you of new content from the web every day or once a week. Feedly Image results for feedlyFeedly is an RSS news aggregator .
