Post by account_disabled on Mar 9, 2024 17:02:08 GMT 8
To improve customer experiences, create targeted ads, and analyze purchasing habits in virtual and physical settings, marketers depend on data that tracks user activity across websites and other digital channels. This data, mainly known as cookies , derives from information coming directly from users, is collected automatically, and constitutes an extremely reliable tool for marketing. Some of the largest companies in the IT and technology sector such as Google and Apple have announced that in the coming years they will eliminate or completely block the possibility of collecting and analyzing cookies, to promote greater user privacy. But what does this mean practically for marketers?
We will clarify this by analyzing some key points: Companies need to ensure that users Germany Phone Number have the ability to better manage their personal data and decide what to share and with whom. All this to ensure that wishes, needs and preferences regarding data protection are respected. Consent to the use of data becomes essential Customer and user data does not come exclusively from third-party cookies, but can be collected directly through more or less direct interactions between the brand and the customer . By doing so, you can still create personalized profiles without violating rules that become increasingly more stringent.
Called first-party data, it is first-party data that will not disappear along with third-party cookies A transparent communication strategy is essential : in recent years, it has been the trust in brands that has been lacking on the part of users, who can now once again become participants in the entire process of collection, analysis and use of their data Focusing on the data currently available is important because this is information that will continue to remain available to brands once third-party cookies are gradually removed Google's intention is to remove third-party cookies within their Chrome internet browser starting from the end of 2022. At the same time, Apple declares itself ready to eliminate access to the identifiers of its iOS devices (be they smartphones , tablet or computer).
We will clarify this by analyzing some key points: Companies need to ensure that users Germany Phone Number have the ability to better manage their personal data and decide what to share and with whom. All this to ensure that wishes, needs and preferences regarding data protection are respected. Consent to the use of data becomes essential Customer and user data does not come exclusively from third-party cookies, but can be collected directly through more or less direct interactions between the brand and the customer . By doing so, you can still create personalized profiles without violating rules that become increasingly more stringent.
Called first-party data, it is first-party data that will not disappear along with third-party cookies A transparent communication strategy is essential : in recent years, it has been the trust in brands that has been lacking on the part of users, who can now once again become participants in the entire process of collection, analysis and use of their data Focusing on the data currently available is important because this is information that will continue to remain available to brands once third-party cookies are gradually removed Google's intention is to remove third-party cookies within their Chrome internet browser starting from the end of 2022. At the same time, Apple declares itself ready to eliminate access to the identifiers of its iOS devices (be they smartphones , tablet or computer).
