Post by account_disabled on Dec 21, 2023 13:49:23 GMT 8
Storytelling is an important marketing activity where customers can better identify with a brand by telling a story. A person would much rather become a supporter of a product, to the creation and use of which some emotional line is attached. Telling a story will help people remember who you are, what you offer, and why you offer it. We live in a time where we have enough of everything and we can choose, so how do you make it so that people choose you? Elements of a good story 1. WOW effect You need to capture and gain attention. It's in what you're going to tell about, the tone you're going to tell it in, and the final effect you want to leave behind.
People must C Level Executive List say "wow, I didn't expect that" after telling the story. image It must be a blast! 2. Crochet them Don't look for any complexities in it and let it out as you really feel it. The easier you write/film/draw it, the better people will remember it. But be careful not to shoot all the bullets at the first good shot. Always keep something in stock. A secret that you will discover again next time. 3. Be authentic Never make up stories just to be interesting. Pretty quickly anyone could figure out that you're spouting nonsense. Of course, you can add elements to the story to spice it up a bit and make it more attractive and memorable for customers, but always stick to the truth.
“But what if our brand story is just plain boring?” you ask. And I answer you "It's never boring." In the beginning, there is always at least courage and a desire to do something different and better, and that is already worth paying attention to." 4. Customize the target's story It's easiest when your audience is like you. That pretty much speaks for itself. If your target groups are different, edit the stories so that each group can better relate. Otherwise you will talk to students and differently to mothers. But never forget emotions - they affect absolutely everyone. image Emotion. We all exhibit them. Except for Kristen Stewart. Image source: fanpop.com Why companies should not cough up storytelling The desire for stories has been in us since childhood. We love fairy tales, unexpected endings and uncovering secrets. We read books, watch movies and are simply fascinated by stories every day.
People must C Level Executive List say "wow, I didn't expect that" after telling the story. image It must be a blast! 2. Crochet them Don't look for any complexities in it and let it out as you really feel it. The easier you write/film/draw it, the better people will remember it. But be careful not to shoot all the bullets at the first good shot. Always keep something in stock. A secret that you will discover again next time. 3. Be authentic Never make up stories just to be interesting. Pretty quickly anyone could figure out that you're spouting nonsense. Of course, you can add elements to the story to spice it up a bit and make it more attractive and memorable for customers, but always stick to the truth.
“But what if our brand story is just plain boring?” you ask. And I answer you "It's never boring." In the beginning, there is always at least courage and a desire to do something different and better, and that is already worth paying attention to." 4. Customize the target's story It's easiest when your audience is like you. That pretty much speaks for itself. If your target groups are different, edit the stories so that each group can better relate. Otherwise you will talk to students and differently to mothers. But never forget emotions - they affect absolutely everyone. image Emotion. We all exhibit them. Except for Kristen Stewart. Image source: fanpop.com Why companies should not cough up storytelling The desire for stories has been in us since childhood. We love fairy tales, unexpected endings and uncovering secrets. We read books, watch movies and are simply fascinated by stories every day.
